KRITIKA KULTURA LECTURE SERIES
The Creative Collective of 1970s Pinoy Pop Music
lecture presented by Cristina Maria P. Cayabyab
last September 24, 2018 at the Ateneo De Manila University, Faura AVR
About the Lecture:
This research highlights the session musician as a collaborative producer and mediator of the Pinoy pop sound of the period, using Antoine Hennion’s concept of the creative collective in music-making. The years being studied are from 1973 to the early 1980s, which have been considered by media conglomerates and other sources as the “Golden Age of Philippine Popular Music.” To understand the socioeconomic context of the Filipino session musician’s culture in the 1970s, these elite support personnel and key individuals that contributed to the music recording industry of the period were interviewed; musicians’ recordings were transcribed and analyzed; and cultural policies, media organizations of the period, and technological developments were documented and examined. This data, in turn, demonstrates the pop music industry’s transformative ideology of promoting an urban Filipino identity.